A fully automated multilingual lead-capture system was implemented to route website inquiries into Airtable, send instant Telegram notifications, and deliver confirmation emails in the client’s language.
Lead Automation
CRM Integration
Multilingual Communication
Industry
E-commerce & Manufacturing
Challenge
Pro Odyag receives a high volume of production inquiries from customers across different countries, and the previous manual process often resulted in delays, missed messages, and inconsistencies, especially when responding in multiple languages. The company needed a streamlined way to automatically capture website submissions, instantly notify the team, and communicate with clients in Russian, Ukrainian, or English. Maintaining clean and organized CRM records would support follow-ups and eliminate the risk of lost or duplicated leads.
Solution
A comprehensive automation was built using Make.com, Airtable, Telegram Bot API, Gmail, and a Webhook connection from Wix.
The system delivers the following functionality:
Captures new form submissions directly from the Wix website
Sends structured data to Airtable
Uses AI to draft a message according to the user’s language
Sends multilingual confirmation emails automatically
Delivers instant notifications to the company’s Telegram bot
Maintains a full history of leads for future communication and analysis
Impact
The new automated system reduced manual processing time by more than 95%, enabling Pro.Odyag to respond to new inquiries almost instantly and communicate with each client in their preferred language. The automation saves hours of administrative effort each week and contributes to higher conversion rates through consistent, timely communication.
